Wednesday, December 12, 2018
'Plato’s Allegory of the Cave and Advertisements\r'
'Julian Figueroa (#30973127) 1 An metaphor of Advertise workforcets How does PlatoÃ¢â¬â¢s wholeegory order the way we consume guile today? Every minute of every day, millions of community atomic number 18 exposed to advertisements. They plague televisions, streets, radio waves, and in all means of communication. These advertisements employ many an(prenominal) methods of persuasion and their influence is irresistible. Just equal pris whizrs in PlatoÃ¢â¬â¢s Allegory of the subvert, we be told every day to invest our m and interest into the subject of these advertisements, and to stick out the bounds of humanity they look us.Whether it be a commercial message for a moldinessiness-have bran-new railrailway automobile, to a spot featuring desirable fast nutrition, or to magazines with photoshopped models; we atomic number 18 seduced to possess these traitorously forms of h isty. In actuality, the car is hardly distinguishable from models in the years past, the food is not near as glossy and sm wile as the commercial depicts, and the bo dulls of models have unfeasible proportions. handle the pris superstarrs in the counteract, we still accept these forms to be reality, so far though they ar extravaganzas and falsities of their actual subjects.Puppeteers, analogous pris wholenessrs, ar still within the boundaries of the core out, and close to call back in their caricatures whilst new(prenominal)s know the falsehood they atomic number 18 presenting; just give care advertisers of today. Even philosopher-kings must be p art of the cave in certain ways, as they contri stille their stimulate forms of imitation to the prisoners, akin to puppeteers. The Allegory of the Cave has an teemingness of meaning to our generation and future generations to come, as the themes and divisions it contains cerebrate directly to our clubÃ¢â¬â¢s drug addiction and performance of promotional media.In PlatoÃ¢â¬â¢s allegory, several metaphor s be summoned to dilate the effect of education on the soul. The allegory starts with the description of a cave; a place containing prisoners, vestiges, puppeteers and fire. The prisoners ar bound to look at the shadows, cast upon the sm other by the fire and the objects utilized by the puppeteers. thither is an exit to the cave, which is illuminated by the light from the fair weather outdoor(a). The outside represents true acquaintance whereas the inside of the cave represents ignorance; a reality other than the truth.Plato considers the puppeteers to fundamentally be artists; using their creations to depict a false reality for the Julian Figueroa (#30973127) 2 prisoners. However, those who save themselves from the cave ar the only ones who can realize true form. Those who do this ar labeled as the philosophers. For the purposes of this es tell, only the aspects of art and art interpretation in the allegory are important. What makes the allegory decisive in comparing i t to our consumer-producer society is that the metaphors Plato uses directly correlate to the mantras of advertising.Notwithstanding, for any of this argument to be relatable to PlatoÃ¢â¬â¢s allegory, which primarily focuses on artists and their creations, one must first know what makes promotional media a form of artistic expression. Let us assume PlatoÃ¢â¬â¢s definition; that art is a poor imitation of reality. He views the creators of art, or as he sees them, imitators Ã¢â¬Å"by nature third from the king and the truthÃ¢â¬Â (Republic, 597e). Artists in publicity take this notion and exaggerate it to the farthermost degree. For instance, what makes us want a Burger King burger everywhere any other local burger joint proceeds?The answer to that is clear; advertising. Without its advertising in mass, one wouldnÃ¢â¬â¢t be able to distinguish a Burger King product over any other competitorÃ¢â¬â¢s. On the contrary, we are gaunt towards their burgers because of their inca ndescent depictions in media. From passing the giant billboards of lucious burgers, to seeing a family enjoy them on a television commercial; we are told to believe that these titillating combinations of veggies and protein are perfectly marvelous. These advertisements are nothing but mere deceptions of reality.The billboards portray us enlarged, crisp patties and fresh vegetables, when in reality, in that respect is no guarantee of such a thing. and then they are what Plato defines as art; imitations of reality. Another physical exertion would be political commercials, which skew the truth in a variety of ways. From showing an out of stage setting quote from their opponents, to showing themselves speak to a host with uplifting music in the background, politicians use the art of media to manipulate the public from seeing the truth. Advertising is a very sharp form of communication from puppeteer to prisoner; and it directly relates to PlatoÃ¢â¬â¢s allegory.Most of us accept these false forms of reality regardless. Millions of battalion watch misleading commercials for a product, but they still purchase it in the end. Millions of mess knowingly vote for politicians who offer false promises and deceptions, but they still return to vote for the same people in future elections. Like the repetitious round of puppeteers feeding prisoners art in the allegory, Julian Figueroa (#30973127) 3 consumers of today lust for producers to fill their fair total as well. So how do we exit this stave? Through education and enlightenment.Plato believes that any ruler of men must pursue in Ã¢â¬Å"calculation, geometry, and all the feeler education required for dialecticÃ¢â¬Â (536d). He too believes that Ã¢â¬Å"no free person should learn anything like a slave. Ã¢â¬Â (536e). Therefore, one must exercise in their witness free will to truly render educated. Plato believes that to be truly educated, one must foreland and study the fundamental nature of knowledge, reality, and existence. By doing this, on with decades of physical training, mathematical science, dialectic training, and political discovery, one then becomes a philosopher-king; the third human element in the allegory of the Cave.However, unlike the puppeteers and the prisoners, the philosopher-kings reside outside the cave, and they harness the dexterity to see true forms, not mere shadows. So if we live in a society of art production and art using up, who are the modern day philosopher-kings? There is no ingenuous answer to that question, and this is where PlatoÃ¢â¬â¢s allegory begins to cave in on itself (pun intended). Plato is a philosopher himself, and by channelling his ideas through Socrates in The Republic, he creates a forum. Socrates starts the allegory of the Cave with the cry Ã¢â¬Å"imagineÃ¢â¬Â (514a).The definition of the term Ã¢â¬Å"imagineÃ¢â¬Â is to believe something unreal or untrue to exist. Therefore, Socrates is envisioning an imitation of realit y with his allegory, making him an artist. Based on his definitions, Socrates (and thusly Plato) dips his feet back into the cave. If all philosophers followed the same methods of Plato, in name of creating art forms of philosophy, doesnÃ¢â¬â¢t that mean that we are all either puppeteers and/or prisoners? If, in conclusion, philosophers subject their knowledge in an understandable format to puppeteers and prisoners, they are essentially creating art; which means nobody is truly free from the cave.Yet, to generalize philosophers exactly as puppeteers would also be incorrect, contrary to the Allegory. As discussed previously, philosophers only dabble in the art of imitation. This does not make them true puppeteers. Whereas philosophers are able to educate without false forms of reality, true puppeteers are only showing imitation. So what forms do puppeteers accept to be true? Imitation or reality? Relating back to the Ã¢â¬Å"Burger King TheoryÃ¢â¬Â, do the Julian Figueroa (#3097 3127) 4 puppeteers knowingly accept their imitations?Most credibly not, as they are aware of the flaws in their advertisement. If a Burger King representative accepted their imitations as reality, they would belike be tempted to eat burgers everyday and neverthelesstually die from malnutrition or diabetes. Rather, these representatives are still true puppeteers and are therefore still in the dark among the prisoners. So what reality is accepted from the puppeteers? If we look at the representatives of, swan Ford, for exampleÃ¢â¬â¢s sake, we find that they reject their own imitations of reality, or art, but that they still consume in similar ways to prisoners.A representative of Ford may make the commercials for the newest model of truck, but does that dictate that they inescapably drive one? Not at all. At the same time, it is not an impossibility either, and their experience as an advertiser, or artist, may even lead them into accept that it is necessary to buy the newest model every year. afterwards all, they are surrounded with their advertisements constantly, influencing them even much so than a consumer, so couldnÃ¢â¬â¢t they eventually accept them to be correct?Unless one becomes a monk and sanctions themselves completely away from society, which Plato would most likely condemn, one will always be a site of advertisements. Therefore puppeteers must be partially prisoners in that regard, as they will fall target to other puppeteerÃ¢â¬â¢s or even their own shadow imagery. This sentiment works symbiotically with the notion that philosophers are partially puppeteers; as Plato concedes to enjoying the influence of childrenÃ¢â¬â¢s tales on youth, stating that mothers Ã¢â¬Å"will shape their childrenÃ¢â¬â¢s souls with stories much more than they shape their bodies by handling them. Ã¢â¬Â (377c).He openly admits to enjoying some forms of art, and accepting them even if they Ã¢â¬Å"are false, on the whole, though they have some truth to the m. Ã¢â¬Â (377a). Hence, he is also as prisoner in that regard, akin to a puppeteer. This draws yet another parallel to art consumption in our modern day society; even a philosopher in our day and age must appreciate certain things to survive, and may be drawn towards imitation of reality through advertisement; car commercials, food spots, or anything. With the acceptance of this concept, the consequence is that everyone in our modern society still resides at least(prenominal) somewhat within the boundaries of the Cave.Is this not true? toilet anyone truly claim in this era that they are free from advertisements? Julian Figueroa (#30973127) 5 Can we go one day without seeing a commercial and not remotely showing interest, even in our subconscious? In some countries around the world, it is not even an option to reject an imitation of reality. For example, citizens of Australia are forced by law to vote, and in that sense, it is unsufferable not to be persuaded by inevitably tawd ry political advertisements. The relation of things such as politics, billboards for burgers, and car commercials to the allegory of the Cave is certainly an odd concept to comprehend.Nevertheless, it proves that many of forms of misleading advertising can attend back to the shadows created by the backlit fire and sculptures in concur VII of PlatoÃ¢â¬â¢s Republic. Society has always turn around art producers and art consumers, just like the puppeteers and prisoners in the cave. Advertising and its respective forms encompass many lessons that we have learned from PlatoÃ¢â¬â¢s allegory, and perhaps one day humanity will recognize the evidently inescapable cycle of art production and consumption we are all enveloped in.Only then can we go escaping the cave and becoming true philosophers, by having the ability to distinguish imitation from actuality. In conclusion, it is safe to say that there are major implications of the allegory of the Cave on advertisements in our modern so ciety, and thus PlatoÃ¢â¬â¢s piece will continue to be resolute for such media centuries to come. Texts: Plato. Republic. Trans. G. M. A Grube. Indianapolis, USA: Hackett Publishing, 1992. Print.\r\n'