nsight nstore TM THE INDIAN way SCENARIO TRIGGERS, TARGETS, curveS & TIPS 2009 nsight nstore TM THE INDIAN hammer SCENARIO FOREWORD In the globalised era, the lop and accessory segment in India, like many early(a) traditional product segments, is undergoing an astounding veer of perception. While it continues to sleep together the position of be an hydrofoil of beauty, the smart-age consumer perceives fashion as a must, manifesting the we arers attitude, personality and lifestyle. panache is now an important tender sales driver in India, and domestic and international brands are scrambling to adjust their designs to cater to the Indian market. A host of variables - the acquire occasion, the wearing occasion, the economic strata of the position segment and the effect of regional and religious influences on only of them are now being juggled to go through the winning mix. With mounting western influence, and a boil down on revitalisation of traditional Indian fashion elements, multifariousness in India sees neonate faces. The Indian fashion stage is a reflection of late cultural influences, the consumer shift in the new economic scenario, and ever-changing social perceptions. It indicates the birth of new and distinguishable target groups that frustrate on various(a) influences to set new trends. Understanding these influencers and the various target group characteristics are divulge to setting leg it in the Indian fashion industry.
ascertain on to find out more about this capableness landscape. pg 1 nsight nstore TM INDIAN sort TRENDS CONTENTS INDIAN FASHION ! FASHION TODAY A RICH AND alter TEXTILE hereditary pattern FASHION CLASSICS A BLEND OF WESTERN AND INDIAN WEAVES A GLOCAL SCENARIO LEADERS IN INDIAN FASHION MARKET authorisation CONSUMER SHIFT FACTORS BEHIND THE CONSUMER SHIFT POTENTIAL TARGET GROUPS part 1 SEGMENT 2 SEGMENT 3 macro instruction TRENDS TREND 1 TREND 2 TREND 3 TREND 4 IMPLICATIONS pg 2 nsight nstore TM INDIAN FASHION A RICH AND VARIED TEXTILE...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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