Marketing Notes

Definitions: SWOT analysis: involves the identification and analysis of the internal strengths and weaknesses of the business, and the opportunities in, and threats from, the inert environment. product life cycle: consists of the stages a product passes with with(predicate): introduction, growth, maturity and decline. grocery data: refers to the instruction relevant to the limit selling problem. primary data: are the facts and figures collected from buffer zone sources for the purpose of the specific look for problem. secondary data: is study that has already been collected by some other psyche or organisation. List in correct sequence the go in the marketing process Situational Analysis Market research Establishing marketing objectives Identify backside market Develop marketing strategies Implementation, monitoring and controlling Provide 2 questions that whitethorn be asked of each of the elements of a situational analysis Strengths: Wh at is the business good at? Is our product popular? Weaknesses: Have we experienced past failures? Do we have competent managers and staff? Opportunities: What will red-hot employ science bring for us? Are interest rate humble? Threats: Are on that point new competitors? Are there new laws regulating what we do?

Draw a extend across cover the stages of the product life cycle and different marketing strategies necessary Stages of proceeds Life cycleNecessary Marketing Strategies Introduction harvest-home filth and reliability are established. Price noticeably spurn than competitors prices in sig ht to gain a market foothold. furtherance ! to get product recognized dispersal is selective, which enables consumers to gradually form an acceptance of the product. GrowthProduct quality is maintained and improved and complement services whitethorn be added. Price per unit of achievement is maintained as the firm enjoys increased consumer demand and a growing market share. Promotion now seeks a wider audience. Distribution channels are...If you insufficiency to get a full essay, order it on our website: OrderCustomPaper.com

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