fTable of Contents I.Business Overview of FORD4 II.Situation epitome4 a.Internal purlieu4 b.External purlieu7 i.Demographics7 ii.Economic Environment7 iii.Competitive Environment8 iv.Technological Environment8 v.Legal Environment9 iv.Trends9 c.SWOT abstract10 i. Strengths aligned with opportunities10 ii. Weaknesses aligned with threats11 III.Research Findings11 a.Secondary Research11 b. firsthand Research11 IV.Marketing Objectives12 V.Marketing Strategies13 a.Target Markets13 b.Positioning the increase15 c.Product Strategies16 d.Pricing Strategies18 F. Distribution Strategies25 VI.Implementation Strategies25 a.Action Plans (for product, pricing, promotion, and distribution)25 b.Budgets26 c.clock/schedules (See subsidiary I)27 VII.Monitoring and Control Strategies28 a.Research28 b.Trend Analysis28 c.Marketing Audit28 VIII.References29 IX.
Appendices31 appurtenance A: Family Characteristics Table31 extension B: Australia bleak fomite Sales Jan-Aug 2006 Table31 extension C: New Vehicle Sales Growth by Broad Segment radical Chart32 appurtenance D: Total Market Segmentation Table32 supplement E: hybridizing portfolio positioning map33 extension F: fasten/Fuel Efficiency Perceptual Map intercellular substance34 Appendix G: Price/Off-On Road Perceptual Map matrix35 Appendix H: 4WD vehicle survey36 Appendix I: Gantt chart Timing/ Schedule38 I.Business Overview of FORD get over push troupe was founded by Henry carrefour in 1903, in the linked States, and has become one of the largest automakers in the world(preno minal) market today. Ford get Company is ! a family of self-propelling brands comprising: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover and Volvo. By developing a massive range of products, Ford Motor Company aims at inspection and repair the varying and changing needs and wants of the global community. (Ford Motor Company, 2007) Ford Australia (Australian subsidiary of Ford Motor...If you want to get a secure essay, order it on our website: OrderCustomPaper.com
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