Saturday, February 9, 2019

The Concept of Corporate Social Responsibility Essay -- Social Responsi

The Concept of Corporate Social ResponsibilityWith the interest in Corporate Social Responsibility growing, increasing numbers of organisations atomic number 18 incorporating CSR into their line of descent operations in an effort to be seen acting as secure corporate citizens, so what is CSR & what is its role in todays organizations? The term CSR refers to a guild?s obligation to maximize its positiveimpact on society, reconciling changing favorable, market & s inquireholderpressures in an effort to achieve sustainable economic, social &environmental development throughout its operations andactivities. CSR puts expectations, continuous correctment & foot at the heart of business strategies and the four dimensionsof social responsibility are gener everyy considered to be economic,legal, ethical & philanthropic.Approaches to CSR are varied and due to the differences in priorities& values across the world, there is no matchless size fits all strategy.Where previously, the role of a socially responsible company wassimply to induce good will in the community, organisations are nowrequired to take into account the full scope of their impact oncommunities & the environments in which they work, equilibrate the needsof stakeholders with the need to make a profit. Although there is noone size fits all strategy, well restraind CSR programmes have universalbenefitso maturation Profito Enhance business competitiveness& opportunitieso tap value of wealth creation to societyo Can improve financial performance & access to capitalo Enhance reproach image, raise profile & boost saleso Attract & curb quality workforce,o Improve decision-making on critical issueso Helps manage risks & reduce long-term costso Incre... selling Cooncepts & Strategies Dibb, Simkin, Pride & roughshodKotler on Marketing Philip Kotler Marketing Strategy Sudharshan Mastering Marketing fiscal TimesThe Essence of Services Marketing Adrian PayneValue Based Marketing DoyleMarketing Plans Malcom MacdonaldMarketing Principles and Practice Adcock, Bradfield, Halborg, RossPublications Marketing WeekRecruitment & barter Confederation

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